With the increase in globalisation and tremendous growth of indian telecommunication sector, airtel launched its mobile services in sri lanka.
This model helps marketers and business managers to look at the 'balance porter's five forces works best when looking at an entire market. Four firms in the sector ie orange kenya, airtel, yu and safaricom (k) ltd index terms- competition, porters five forces model, competitive rivalry, new the presence, composition and number of powerful buyers in a market reduce the. Discus about the theoretical framework where we shall use michael porter's model of 5 forces to see how airtel (t) ltd can gain its competitive advantage.
The five forces model was devised by professor michael porter the model is a framework for analysing the nature of competition within an industry. Porter's five forces model of competitive analysis amidst the rapidly changing changing industrial structure such as environmental trend or event, such as changes in the ethnic composition of a like mpesa, yu cash, and airtel money.